James “Iron Cowboy” Lawrence
Guinness World Record Holder, Subject of 50.50.50 Documentary, Eco-Challenge Team Leader, Mental Toughness and Peak Performance Speaker, Champion of the Conquer 100
Biography
Sports Illustrated ranked James in the top 50 fittest freaks. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’. James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he started to wear a cowboy hat during races to be recognized by his children. Originally from Calgary, Canada, he now lives in Utah with his wife Sunny, and their five children. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, the 50/50/50. However, that wasn’t enough to satisfy him. On June 8, 2021, James achieved a remarkable milestone known as the Conquer 100—a series of 100 consecutive full-distance triathlons, as coined by the team. This endeavor was crafted to inspire individuals worldwide to undertake their own challenges. James’ journey of pushing boundaries resonates with students, teachers, professors, and individuals alike. Despite being an ordinary guy, his extraordinary personal narrative is a compelling blend of laughter, tears, reflection, and inspiration, motivating everyone to aim higher. Having shared his story on stages in over 20 countries worldwide, James has captivated audiences around the globe. What exactly has James achieved? You’ve surely heard of an Ironman; 2.4-mile swim + 112-mile bike + 26.2-mile run. In 2012, James did 30 of those in one year. That put him in the Guinness Book of World Records. In 2015, he went further. He completed The 50-50-50; 50 Ironman distance triathlons, in 50 consecutive days, in 50 different states…all while raising money to combat childhood obesity. That astounding accomplishment is the subject of the critically acclaimed Amazon Prime documentary; Iron Cowboy | The Story of the 50.50.50. But that wasn’t enough. In 2021, he did the unimaginable. This time, he completed The CONQUER 100, 100 Ironman distance triathlons, in 100 consecutive days! That’s 140.6 miles per day, every day, for 14 straight weeks, for a total of 14,060 miles! This time he raised money to combat sex trafficking. The documentary of the Conquer 100 debuts in December of 2022. In between his triathlon feats of strength, James has summited Mt. Kilimanjaro on a bicycle, completed the Fiji Eco-Challenge, the Race Across America, and Norseman World Championship, as well as a 235-mile run across Greece.
Speech Topics
Redefine Impossible
James Lawrence - the Iron Cowboy - is the only person to complete 50 Ironmans in 50 days across all 50 states - and then raise the bar again with 100 Ironmans in 100 consecutive days. But this keynote isn’t just about breaking records - it’s about setting new standards. Through raw storytelling, behind-the-scenes insights, and a high-energy, multimedia experience, James challenges audiences to rethink what they believe is possible - not just physically, but mentally, professionally, and personally. He equips them to win the internal battle, push through self-doubt, and reset under pressure - especially when everything in them wants to quit. Because when you change your internal narrative, you don’t just break limits - you redefine them. If your team is navigating change, chasing big goals, or feeling stuck, James won’t just inspire them. He’ll equip them with a blueprint to unlock untapped performance and turn the impossible into the next milestone. Because the finish line isn’t out there somewhere - it starts with one step, one promise, one “Here we go.” Audiences will walk away ready to: •Go all in on goals that matter and follow through with relentless commitment •Break mental and physical barriers by shifting mindset and embracing challenge •Build grit and resilience to thrive through change, setbacks, and uncertainty •Align priorities and execute toward bold, meaningful, and seemingly impossible outcomes
Videos
Books
Testimonials
"James left us all inspired to dream big, to believe without a doubt, to push through adversity, and to accomplish the seemingly impossible."
"James has been able to push his mind and body to heights that no one thought was possible. Listening to his story has inspired me to think bigger about my personal/professional goals and motivated me to strive harder to accomplish them."
"James delivered a high-energy presentation that truly made a lasting impression on our team. His speaking style is down to earth, vulnerable, authentic and he draws people in with his humility and passion. He focused on overcoming self-doubt and challenging yourself to do what scares you. It’s all about mindset. Our team left absolutely inspired. He was exactly what we were looking for. Thank you!"
"We met yesterday after your BEST, MOST INSPIRING OF ALL TIME keynote. We can't stop thinking about you, your storytelling and impact!!! We would love for you to save the date for March 14th to join us in Salt Lake City. I will send an email now to see when we can meet to plan and perhaps a 5k group run that morning and or an endurance event on Saturday the 15th if that's possible."
"Your resilience and strength of mind and will are otherworldly and beyond inspiring. What strikes me- is your capacity to be relatable, to communicate broad based messages for everyone about life, priorities, what matters. A gift. Hats off to you. Everyone who heard your message is thinking differently today."
Frequently Asked Questions
How can I check James “Iron Cowboy” Lawrence's availability or request a quote?
You can inquire about James “Iron Cowboy” Lawrence's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.What is James “Iron Cowboy” Lawrence's speaking fee?
The typical range for James “Iron Cowboy” Lawrence's speaking fee is $20,000–$30,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for James “Iron Cowboy” Lawrence to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.How do I book James “Iron Cowboy” Lawrence for my event?
The speaker booking process typically involves the following steps: contact Key Speakers to confirm James “Iron Cowboy” Lawrence's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help us improve our services and assist other clients in making informed decisions.Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.Why book James “Iron Cowboy” Lawrence through Key Speakers?
We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.
Speakers Like James “Iron Cowboy” Lawrence
Eric Boles
Eric Boles is the CEO and Founder of The Game Changers, Inc., a noted global expert in talent development, business strategy, change management, cultural transformation and peak performance. Eric is also an author of a book, Moving to Great…Unleashing Your Best in Life and Work. Prior to becoming a sought-after speaker and consultant, Eric learned many of his principles of peak performance, team dynamics and leadership from his experience as a wide receiver with the National Football League’s Green Bay Packers and New York Jets.
Fee Range: $19,500–$25,000
Travels From: WA
John Foley
John Foley inspires with lessons from the Navy’s elite Blue Angels flying team. These core values are the key to world-class performance in any field. As lead solo pilot of the heralded Blue Angels, John Foley had to consistently perform as part of team in an intense, high-stakes environment. Reaching that level of excellence required commitment, discipline and trust. Using Blue Angel methodology as a model, Foley has developed a unique approach that equips others to make the same journey toward excellence in execution. His message and personal stories, delivered with his trademark enthusiasm and charisma, emphasizes principles of trust, alignment, clarity and commitment, positioning individuals and teams to achieve and sustain higher levels of excellence than they ever dreamed possible. Foley has served as an adviser to Fortune 500 corporations, professional athletic teams, venture capital companies, professional associations and educational organizations and successfully connects the high intensity of the Blue Angles with your organization.
Fee Range: $25,000–$50,000
Travels From: ID
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