Ken Schmidt
Customer Loyalty Expert; Reputation and Brand-building Authority; Senior Role in Harley-Davidson Turnaround; and Author, Make Some Noise: The Unconventional Road to Dominance
Biography
When customers can’t associate any positive human qualities among possible suppliers, they know they can buy from anyone and be satisfied with what they get (quick: name an industry where this isn’t reality). Instead of fighting this dynamic, most businesses roll over, mimic their competitors, use price as a weapon and unwittingly weaken their competitiveness -- along with any chance of creating customer loyalty. Which means, in every industry, the doors are wide open for dominators to emerge. This is a dynamic Ken knows intimately and capitalized on in his leadership role in the against-all-odds turnaround of Harley-Davidson Motor Company. In his supercharged, high-energy speeches, Ken inspires companies and individuals to become dominant competitors by becoming memorable – not for what they make or do, but for who they are. In more than 1,000 keynotes around the world, he’s shared his proven techniques for harnessing simple drivers of human behavior to create customer experiences that delight, build reputations, fuel preference and foster tattoo-worthy levels of loyalty. He’s the author of Make Some Noise: The Unconventional Road to Dominance, host of the Tailgating with Geniuses podcast and co-founder of Torque Sessions Leadership Training. In everything he does, he lives by his credo of, “Never do what’s expected, make yourself as noticeably different as possible and have a lot more fun than you’re supposed to.”
Speech Topics
Rev Up Your Reputation: Be Memorable, Preferred and Talked About
What does it take to get your customers to share compelling stories about your business and recommend it to others? Specifically, what would you want them to say? Engaging stories, paired with distinct and unexpected language, are highly memorable and help shape perceptions, boost advocacy, and drive demand. Ken Schmidt knows that powerful stories are essential for distancing your business from competitors and building a rock-solid reputation. In this presentation, Schmidt outlines simple, actionable strategies for companies to develop their own distinctive voice and create stories that resonate, leading to lasting differentiation and loyal, vocal customers. What are your customers saying about you right now?
Make Some Noise: Change Directions, Open The Throttle and Dominate Your Marketplace
“Being known for what you do – no matter how well you do it – makes you a replaceable commodity,” says Ken Schmidt. “Competitive dominance comes when your market knows you for who you are, associates you with positive human attributes and rewards you with their loyalty.” This talk is rooted in the highly unconventional ideas that drove Harley-Davidson’s transformation and unlikely return to dominance, as Ken and his team shifted the company away from its commoditized “product-first” mindset to a fiercely committed “people-first” mindset that takes advantage of key drivers of human behavior. Ken’s high energy, humor, amazing visuals and actionable take-aways abound as he shows businesses of every size and scope how to tap into the behavioral drivers that ignite employee and customer passion, build marketplace preference and fuel tattoo-worthy levels of customer loyalty.
Videos
Frequently Asked Questions
How can I check Ken Schmidt's availability or request a quote?
You can inquire about Ken Schmidt's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.What is Ken Schmidt's speaking fee?
The typical range for Ken Schmidt's speaking fee is $20,000–$22,500. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Ken Schmidt to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.How do I book Ken Schmidt for my event?
The speaker booking process typically involves the following steps: contact Key Speakers to confirm Ken Schmidt's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.Can I provide feedback or reviews about the speaker's performance?
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Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.Why book Ken Schmidt through Key Speakers?
We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.
Speakers Like Ken Schmidt

Bruce Himelstein
Recognized as one of today's foremost sales and marketing innovators, Bruce Himelstein is credited with leading the revitalization of the The Ritz-Carlton Company brand and is currently serving as Chief Marketing Officer for Loews Hotels. Himelstein was named corporate vice president of sales and marketing for The Ritz-Carlton Hotel Company in 2002, following nearly 30 years with Marriott. Over the course of the next seven years, he renewed and transformed the trusted luxury brand--both for its longtime clientele and for a new generation. Updating the image of a three-billion dollar brand and a pillar in the luxury marketplace isn't easy. Himelstein implemented remarkable new branding strategies, showcasing Ritz-Carlton in innovative ways critical for staying relevant in a rapidly changing world. Himelstein also served as president of Oceania Cruises, heading Sales & Marketing for Marriott's Senior Living Service division, and serving as a board member for Shady Grove Adventist Hospital. His experience in healthcare, coupled with hospitality, brings an exciting combination of skills and expertise to his audiences.
Fee Range: $10,000–$20,000
Travels From: FL
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