Biography
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar. She was named to Luxury Daily's elite list of 25 "Luxury Women to Watch 2013." Pam brings a passion for data, coupled with a need to understand what drives and motivates consumers, to Unity Marketing's syndicated and custom research studies. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high-spending consumers. Unity Marketing is the voice of the luxury consumer for such clients as PPR, Diageo, Starwood, Tempur-Pedic, Infiniti, Lincoln/Ford, Google, Swarovski, Constellation Wines, Luxottica, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, Seabourn and The Conference Board. Her latest book is entitled Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, (Dearborn Trade Publishing, 2005) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior ( Dearborn Trade Publishing, 2004). A highly-sought after keynote speaker, Danziger has recently addressed large conference audiences, including Global Shop, National Retail Federation, The Conference Board, American Nursery and Landscape Association, Casual Furniture Market, The Luxury Show by JCK, National Plumbing and Hardware Association’s Annual Convention, International Housewares Association, Fine Furnishings International’s Luxury Cake Walk at High Point and many others. She also speaks in support of ideation, innovation, corporate sales and advertisers’ meetings, for clients such as Infiniti, Cartier, GM, Architectural Digest, Cornerstone Brands, Cargo magazine, Spring Air, Forte Buying Group, Stearns & Foster, House & Garden magazine, Baccarat, Prudential Fine Homes, RELO, Interiors by Decorating Den, Department 56, Polo Ralph Lauren, and others. She appeared recently on a CNBC special "The Costco Craze: Inside the Warehouse Giant." She also has appeared on NBC’s Today Show, CBS News Sunday Morning, CNBC, Fox News, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Business Week, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.
Speech Topics
Why People Buy Things They Don't Need--So You Can Sell More
American consumers spend $3 trillion buying discretionary and luxury products and services. In today's consumer-driven economy we spend proportionately less on basic necessities and more on things based upon emotion and desire. Danziger delves into the psychology of consumer spending on things they don't need. Learn how consumers use 14 different "justifiers" to give themselves permission to make emotional purchases. She provides new ideas about how to stack the consumer's emotional-buying equation in your favor to increase sales. By uncovering the interior emotional life of the consumer, Danziger delivers actionable ideas and recommendations so marketers and retailers can devise new marketing strategies, competitively position their products, and craft persuasive advertising messages.
Your Secret Weapon - For Retail
Researcher and author Pam Danziger explains how the traditional P’s of marketing have now evolved to the four E’s: experience, everyplace, exchange and evangelism. Brent Ridge, founder of Beekman 1802, joins her to demonstrate how his small farm evolved into a large online business with just one flagship store by designing “neighbor memory opportunities,” hundreds of new products a year and double- to triple-digit growth. Danzinger says that the core of it is storytelling: “You have to start with your story, what makes your store special … and translate it from the focus on you to the focus on your customer.”
Understand the Mind of Today’s Affluent Consumer & Shopper
There is a paradigm shift happening within the affluent consumer market segment. Brands that embrace this change will position themselves to outpace their competitors for a generation to come. Brands that resist change by clinging to 20th-century definitions of luxury and affluence, meanwhile, risk being marginalized right out of business. Which side of history will your company stand on?
Videos
Frequently Asked Questions
How can I check Pamela Danziger's availability or request a quote?
You can inquire about Pamela Danziger's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.What is Pamela Danziger's speaking fee?
The typical range for Pamela Danziger's speaking fee is $5,000–$10,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Pamela Danziger to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.How do I book Pamela Danziger for my event?
The speaker booking process typically involves the following steps: contact Key Speakers to confirm Pamela Danziger's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help us improve our services and assist other clients in making informed decisions.Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.Why book Pamela Danziger through Key Speakers?
We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.
Speakers Like Pamela Danziger
Bruce Himelstein
Recognized as one of today's foremost sales and marketing innovators, Bruce Himelstein is credited with leading the revitalization of the The Ritz-Carlton Company brand and is currently serving as Chief Marketing Officer for Loews Hotels. Himelstein was named corporate vice president of sales and marketing for The Ritz-Carlton Hotel Company in 2002, following nearly 30 years with Marriott. Over the course of the next seven years, he renewed and transformed the trusted luxury brand--both for its longtime clientele and for a new generation. Updating the image of a three-billion dollar brand and a pillar in the luxury marketplace isn't easy. Himelstein implemented remarkable new branding strategies, showcasing Ritz-Carlton in innovative ways critical for staying relevant in a rapidly changing world. Himelstein also served as president of Oceania Cruises, heading Sales & Marketing for Marriott's Senior Living Service division, and serving as a board member for Shady Grove Adventist Hospital. His experience in healthcare, coupled with hospitality, brings an exciting combination of skills and expertise to his audiences.
Fee Range: $10,000–$20,000
Travels From: FL
Jim Carroll
As a leading futurist, Jim Carroll wakes people up to the trends that will affect them, and challenges them to cope with a world that continues to witness constant, relentless, dramatic change. He is recognized for his critical thinking and business-oriented view of issues related to emerging technologies, social, consumer attitude, workplace, demographic and lifestyle issues, as well as economic and business trends. Jim's programs are delivered with his signature humor, high-level energy, deep insight and challenging observations, and are based on extensive research and customization. He has authored and co-authored some 34 other books, including the critically acclaimed books Surviving the Information Age, The Future Belongs to Those Who are FAST; Ready, Set, Done and What I Learned from Frogs in Texas: Saving Your Skin with Forward-Thinking Innovation.
Fee Range: $25,000–$30,000
Travels From: Intl
Daniel Levine
Daniel Levine is an international social trends expert with an uncanny ability to help consumer-oriented brands and businesses be more relevant, innovative and profitable. Global Trends Expert The author of over 20 bestselling books, and regularly featured in newspapers and magazines, Daniel is the Executive Director of the Avant-Guide Institute (AGI) and the hands-on leader of a huge international team of "trend-hunters" -- over 9000 spotters who track the latest ideas and experiences from around the globe. As a corporate consultant, Daniel has worked with numerous companies, brands and destinations who seek his trends expertise to help them be more relevant, innovative and profitable. Daniel is an award-winning speaker and presenter who is known for delivering highly praised keynotes for select major businesses and conferences worldwide, including World Travel Market (England), Mandarin Oriental Hotels (Worldwide), BrandMarker (Europe), International Luxury Market (France), Jumeirah (Dubai), EIBTM and others.
Fee Range: $15,000–$25,000
Travels From: NY
Peter Tarlow
Dr. Peter E. Tarlow is a world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and economic development. Since 1990, Tarlow has been teaching courses on tourism, crime & terrorism to police forces and security and tourism professionals throughout the world. Tarlow is author of several tourism and security books, such as, War, Terrorism and Tourism and Twenty Years of Tourism Tidbits: The Book. Since 1992, Tarlow has been the chief organizer of multiple tourism conferences around the world, including the International Tourism Safety Conference in Las Vegas. Tarlow lectures on a wide range of current and future trends in the tourism industry, rural tourism economic development, the gaming industry, issues of crime and terrorism, the role of police departments in urban economic development, and international trade.
Fee Range: Inquire
Travels From: TX
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