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Phil Lempert

Television & Radio News Reporter / Newspaper Columnist / Author / Consumerologist / Food Marketing Expert

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Biography

For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru®, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions. As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ The Today Show, reporting on consumer trends and showcasing new products, as well as regular appearances on ABC’s The View, FOX Business, Dr. Oz, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX, as well as on local television morning and news programs throughout the country. For almost two decades, he hosted the syndicated show Shopping Smart on the WOR Radio Network  and now hosts the weekly podcasts Lost in the Supermarket and the U.S. Farmers & Ranchers Alliance Farm, Food, Facts available on iTunes, Stitcher, SoundCloud, Spotify, Goole Podcasts and Alexa. Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers original video content on food and retail trends, food and beverage product ratings, analysis of trends in food marketing and retail, and features health advice, nutrition news, allergy alerts and many other resources to empower both the food industry and consumers. Phil is the founder and editor of The Lempert Report and SupermarketGuru.com and the founder and CEO of the Retail Dietitians Business Alliance. He has been profiled and interviewed by scores of publications including  USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for Forbes.com. He has served on the Executive Committee of Michelle Obama's Chefs Move to School program. He is the founder and CEO of the Retail Dietitians Business Alliance; and has developed and manages Foodservice@Retail: The Great Grocerant educational program for the National Restaurant Association, developed and hosts SFA News LIVE for the Fancy Food Shows, developed the Most Innovative Product Awards for the National Confectioners Association, developed the Supermarket Chef Showdown for the Food Marketing Institute, created and manages the Spud Nation Throwdown Competition and Innovation Hub for the National Potato Council and hosts and developed the New Product Awards for the California Food Expo as well as serving as chair of its Retail Advisory Board. He also serves on numerous other boards including: U.S. Farmers & Ranchers Alliance Honor the Harvest, Sial Innovation Jury, Seminis, Ingenuity and Betterer Foods Advisory Boards. Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. He is currently working on his next book which will be published by John Wiley & Son this fall: Disrupting the Food Business: Silicon Valley Culture and the Food Business. Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did his Post-Graduate studies at Pratt Institute. He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to create Lempert Advertising, a full-service, award-winning advertising agency that specialized in food and retail branding, marketing and public relations. A resident of California, Lempert’s roots are in the Belleville, New Jersey dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru®.

Speech Topics

  • How to Profit from Change in an Uncertain Economy

    Rising prices and a downturn economy have created a major shift in buying habits and consumer attitudes. Now more than ever, profits depend on being a step ahead and anticipating how those shifts will affect your business. In this presentation Lempert outlines how your consumers are using lessons learned over the past 18 months to get on the road to recovery. Lempert also examines what's changed forever and what traits from before the downturn remain.

  • Trend Watch: The Future of Your Business

    In a unique presentation that will change the way you do business, trend expert Phil Lempert opens the door on the future and shows where the opportunities lie for serious business growth. Lempert links growth to key trends in business and demographics, including: -The Aging of America: The first Baby Boomers turn 65 in 2010 - what does "boomer retirement" mean for your products, your customers and your labor force? -Technology at the Crossroads: Are you prepared to compete with savvy, informed customers? -America's Financial Report Card: What opportunities exist for your company to provide solutions to America's new financial model? -Micro-Advertising: How are you cutting through the clutter to compete in a digital, 24/7 downloadable and on-demand frontier? -Social and Economical Responsibilities: Is your company green or about to wilt?

  • Changing Choices: A Look at the Retail and Consumer Marketplace

    There is a new face in retailing and consumer products—and buyers are loving it! The "category busters," like Home Depot, Trader Joe's and Wal*Mart and the thousands of new choices in consumer products focused on health and wellness have changed the landscape forever. In the rapidly shifting space, what is successful and why? What retail formats are growing and which are declining? What are the next category busters to come and what is the next trend ahead in the consumer product space? Are supermarkets and mass retails on the path to becoming tomorrow's dinosaurs? One of the world’s most respect consumer trend experts who the media consistently turns to in reviewing and previewing new products and services, Phil Lempert reviews key consumer factors that will lead your business to the next retail opportunities.

  • The Supermarket Guru Social Media Symposium

    The way in which we communicate with consumers has drastically changed with the arrival of online and mobile social media. Every year, more and more social networks, apps, and technologies emerge—and hundreds of thousands of new users join them each day. Though it may seem daunting, each new social outlet is a new opportunity to connect with the people who buy your products and interact with your brand regularly. Execute your social strategy correctly, and you can optimize your existing customers’ experience with your brand, and bring new customers to the register. But where should you start? The Supermarket Guru Social Media Symposium is a comprehensive, one-day workshop designed to help food companies and food retailers win in the social arena. Led by Phil Lempert and his team of social and mobile experts, the half-day symposium will leave you with an improved understanding of what can be done NOW to start putting your social media to work in order to generate new customers, increase transaction sizes, and inspire brand loyalty. Lempert and his team combine expert knowledge with real-world case studies of social successes and failures to paint a broad picture of what’s available to retailers today. This symposium constructs a foundation of basic knowledge of networks such as Faceboook, Google+, Twitter, and FourSquare, on which to build a complete understanding of how consumers are using these technologies to decide what to buy, and where to buy it. It is the time to take advantage of the tools available, and kick start your social strategy.

  • The Amazon/Whole Foods Marketplace

    This brand-new (and constantly updated) presentation gives your audience a complete view of how Amazon is changing the food world and looks at the successes and failures of the company as it is just in the initial stages of its efforts to dominate all things food. This presentation looks at: •Amazon's Food Timeline •Amazon's culture •What's next for Amazon •How & Why retailers need to be prepared, or risk a competitor that could put you out of business

  • Trend Forecast

    Each year, for the past 30 years, Phil has issued his trend forecast which has been covered in thousands of publications and is thought of as THE most insightful forecast by the New York Times who said "His forecasts are more about context — the whys behind a trend — than simply declaring that everyone will soon be eating charred vegetables and broccoli tots." Phil's in-depth insight into the current trends focus on: •Mindfulness •Tactile •Farming •Neuronutrition •Biohacking •Technofoodology •Advertising •Personal Security •Food & Politics •The Future of Supermarkets •The role of Amazon in retail and D2C food This is a must-have session for your event that empowers your attendees and gives them actionable tools to make the future trends a reality for their businesses. Each presentation is customized to your needs and all modules can be included, or choose a few and have Phil go more in-depth on just a few.

  • The Future of Food: What to Expect in 2021 and Beyond

Videos

Frequently Asked Questions

  • How can I check Phil Lempert's availability or request a quote?
    You can inquire about Phil Lempert's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.
  • What is Phil Lempert's speaking fee?
    The typical range for Phil Lempert's speaking fee is $18,000–$32,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Phil Lempert to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
  • What factors influence the speaker's fee?
    Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
  • Are travel expenses included in the speaker's fee?
    Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
  • How do I book Phil Lempert for my event?
    The speaker booking process typically involves the following steps: contact Key Speakers to confirm Phil Lempert's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.
  • What types of events do keynote speakers typically speak at?
    Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
  • How do I select the right keynote speaker for my event?
    When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.
  • What are the payment terms and conditions?
    A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
  • How far in advance should I book a keynote speaker?
    It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
  • Can you help me with the logistics and technical requirements for the speaker's presentation?
    Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
  • Are there any special requirements or accommodations that need to be considered for the speaker?
    Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
  • Do keynote speakers offer customization options for their presentations?
    Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
  • Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
    Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
  • How long is a typical keynote speech?
    The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
  • Can I provide feedback or reviews about the speaker's performance?
    Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help us improve our services and assist other clients in making informed decisions.
  • Are there any discounts or special offers available for booking multiple speakers or multiple events?
    Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
  • Why book Phil Lempert through Key Speakers?
    We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.

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Chef Jeff Henderson

Chef Jeff Henderson

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Rocky Bleier

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Scott Friedman

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