Biography
Robin Lawton is an internationally recognized author, executive coach and expert in creating rapid strategic alignment between enterprise objectives and customer priorities. Rob has directed strategic and operational improvement initiatives since 1985. His leadership and management clients worldwide come from a wide variety of knowledge-intensive fields including industry, government, technology, healthcare, banking, energy, utilities and education. He has lived in Latin America and traveled extensively. Rob was a foster parent twice before becoming an international adoptive parent in 1998. These diverse experiences have had a great impact on his unique ability to understand and solve complex organizational issues with simplicity that many clients have referred to as “thinking different”. He coined the term “customer-centered culture” with his first book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation and Speed. His latest book, Mastering Excellence: A Leader's Guide to Aligning Strategy, Culture, Customer Experience & Measures of Success, greatly expands on his ideas. Rob’s books and many articles reveal the passion he has to transform thinking and transfer his methods to others. The major vehicle for that technology transfer is his customer-centered culture system, referred to as C3. Thousands of executives, Master Black Belts and other change leaders have used Rob’s powerful, easy-to-understand C3 principles and system to improve and measure service, knowledge work, customer experience and employee engagement. Rob has been published and referenced by many other authors worldwide. As a direct result of applying his ideas, clients have won prestigious awards from their industries, peers and recognition such as the Baldrige National Award. Mr. Lawton dramatically changes how his audiences think about what they do, who they do it for, what the priorities really are and the role of leadership in making magic happen for their customers and followers. He does this with humor and a highly interactive delivery style with thought-leading material few have experienced. The pragmatic and engaging way he connects his ideas to everyday work and experience creates a new version of common sense and enlightened possibility. Clients have said Rob is the management thought-leader for the 21st century, equal to what Ackoff, Juran, Deming, Drucker and others were for the last century. Mr. Lawton has been ranked #1 of 88 speakers by American Society for Quality and featured by leadership organizations such as the Japan Management Association, Chamber of Commerce, Federal Executive Board, Association for Manufacturing Excellence, American Marketing Association, International Conference on ISO 9000.
Speech Topics
Linking Strategy, Customers and Innovation to Your Success
Using Word Formulas to Uncover, Translate, Measure & Deliver What Customers Want
The 8 Dimensions of Excellence Keynote Excerpt
Language Matters
Videos
Frequently Asked Questions
How can I check Robin Lawton's availability or request a quote?
You can inquire about Robin Lawton's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.How do I book Robin Lawton for my event?
The speaker booking process typically involves the following steps: contact Key Speakers to confirm Robin Lawton's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help us improve our services and assist other clients in making informed decisions.Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.Why book Robin Lawton through Key Speakers?
We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.
Speakers Like Robin Lawton
Christine Cashen
Christine opens conferences with a bang and closes the event leaving everyone totally energized with practical and creative ideas. Her programs are always tied together with a “fun” ribbon! Christine is an award-winning and highly recognized speaker who has presented over the past 8 years to thousands of individuals coast to coast throughout the United States, Canada, South Africa and Australia. Christine holds a Bachelors Degree in Communication and a Masters Degree in Adult Education. What makes her unique is the “real” factor. Drawing from her varied background as a business owner, university admissions officer, corporate trainer, credentialing agent and broadcaster, she combines a down-to-earth attitude with a colorful artistic streak. Christine always leaves her audiences with laughter and enough creative ideas to last a lifetime.
Fee Range: $10,000–$15,000
Travels From: TX
Vinh Giang
With only 6 months to graduate, Vinh Giang left his degree in commerce and law to become an online magic teacher ultimately building a hugely successful online business, 52kards, which now serves over 800,000 students all around the world. This earned him the award of Top Young Entrepreneur in Australia. Vinh Giang’s real magic journey began when he finally understood what Robert Houdini (an amazing magician) meant when he said: “A magician is an actor playing the part of the magician.” Once Vinh understood the meaning behind this quote, he focused all his energy on studying the art of performance and not the art of presentation. He has spent the last 15 years mastering the art of performance-enhanced communication, helping thousands of professionals worldwide to learn these skills. Vinh is also the CEO of Luminary Productions which produces exceptional video for individuals and companies all around the globe.
Fee Range: Inquire
Travels From: Intl
Tiffani Bova
Tiffani Bova is a business growth keynote speaker, innovation, growth evangelist, and the author of Growth IQ. A top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio – SiriusXM and Huffington Post in addition to a variety of industry-leading podcasts on sales, marketing, and digital business.
Fee Range: $15,000–$25,000
Travels From: CA
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