Sugar Ray Leonard
Legendary Boxing Icon, Olympic Gold Medalist, Hall of Famer, Bestselling Author, and Founder of the Sugar Ray Leonard Foundation
Biography
• Sugar Ray Leonard is an Olympic athlete and world champion boxer, Sugar Ray Leonard shows us how to set our fears of the unknown aside with preparation, focus, discipline, determination and attitude. • Leonard took home Olympic gold and fought his way to world championships in five weight classes, a record still standing today. • Voted “one of the top 25 athletes of the last 25 years” by ESPN, he is a successful entrepreneur who started his own sports promotion firm. • In 2009, Leonard and his wife founded the Sugar Ray Leonard Foundation to raise funds for research and awareness for a cure for Type 1 Diabetes and to help children live healthier lives through diet and exercise. • Leonard’s raw and uplifting memoir, The Big Fight, reveals in intimate detail for the first time the complex human who waged his own personal battle with depression, rage, addiction, and greed, that lay behind the champion. Legendary sports icon, Olympic champion and Hall of Famer, philanthropist, bestselling author, television personality, ringside analyst and longtime face of Skechers’ popular Relaxed Fit collections, Sugar Ray Leonard has established a legacy that epitomizes boxing and invokes the reverence of a champion. Leonard’s illustrious career outside of the ring merits like admiration, as a vanguard in the cultural movement that has brought the sport of boxing front and center today; Leonard also helms the Sugar Ray Leonard Foundation which celebrates its 10th anniversary this May, committed to funding life changing research for pediatric type 1 & type 2 diabetes, and helping children build early healthy habits. Having learned to box at the young age of 14, Leonard’s celebrated career includes three National Golden Gloves titles, two Amateur Athletic Union (AAU) championships and the 1975 Pan-American Games crown. After winning a gold medal in boxing at the 1976 Olympic games, he turned professional as a last ditch effort to help his family defer mounting medical bills incurred from father’s illness. Blinding speed, tremendous power and palpable charm quickly made Leonard a media favorite, dubbed early on by the late Howard Cosell as the “new Muhammed Ali.” At the age of 20 (1977), Leonard won his first professional fight, only setting the stage for a collection of the most memorable fights in all of boxing history. He went on to defeat some of the greatest boxers of the modern era, from Wilfred Benetiz to Roberto Duran, Thomas Hearns and Marvelous Marvin Hagler, from whom Leonard won the world middleweight title. During his 20-year professional career, Leonard also won world titles in the welterweight, junior middleweight, super middleweight, and light heavyweight divisions— the first boxer to win world titles in five different weight classes. In 2011, Leonard published his first autobiography (Viking Books) THE BIG FIGHT: My Life In and Out of the Ring. In the inspiring autobiography, the boxing legend vulnerably confronts his greatest competitor: himself. Sugar Ray Leonard’s raw and uplifting memoir reveals in intimate detail for the first time the complex human who waged his own personal battle with depression, rage, addiction and greed, that lay behind the champion. Leonard’s charismatic personality and expert ring knowledge led to a successful career as a television broadcaster for NBC, ABC, FOX, HBO and ESPN, also featured as the international commentator for the record-breaking Mayweather vs. McGregor fight. Other television credits include three consecutive seasons as host and mentor in the Emmy-nominated “The Contender,” and a fan-favorite contestant on ABC’s still reigning competition series, “Dancing with the Stars.” Now, Leonard joins the DAZN broadcast team, the live and on-demand sports streaming platform, providing ringside analysis for Matchroom Boxing. On the silver screen, Leonard appeared in the critically-acclaimed Paramount Pictures film The Fighter, also expertly consulting for DreamWorks and Walt Disney Pictures’ on Hugh Jackman’s Real Steel. Perhaps most importantly, some of Leonard’s most impactful work is yet to be done. With a deep calling towards and passion for humanity, Leonard has always been devoted to his community and to helping those in need. In establishing The Sugar Ray Leonard Foundation in 2009, Leonard and his wife, Bernadette took changing the world into their own capable hands. Since its inception a decade ago, the foundation has funded countless research projects and offered life changing patient care for children living with type 1 and type 2 diabetes. Furthermore, the foundation is also committed to helping children lead healthier lives through diet and exercise, equipping them with the tools to be successful in health later on. Leonard also lends his time to Habitat for Humanity, serves as co-chair for the Ambassadors of Children’s Hospital Los Angeles (CHLA) and remains the international chairman of the Juvenile Diabetes Research Foundation Walk for a Cure. Leonard, struggled with alcoholism and depression, and addresses overcoming these obstacles in his presentations. Leonard has four children and lives in Southern California with his wife, Bernadette.
Speech Topics
The Power to Win!
Whether achieving greatness as an athlete or in the business arena—the same qualities that drive success apply: discipline, focus, determination, preparation, the right attitude and setting fear of the unknown aside. Sugar Ray Leonard makes a powerful case for his principles of success with a sense of humor and a smile that lights up the room. An enormously charismatic figure, Leonard walks the stage telling stories that paint strong pictures for his audience—stories of what it took to reach his dream of Olympic gold, of what it took to get to the top in his professional career—and stay there, and stories of his journey to make the challenging transition from life as an athlete to that of an entrepreneur. Making your dreams come true, staying at the top and dealing with change—all themes that people in every audience will relate to. Sugar Ray Leonard is a masterful speaker whose audiences come away with a renewed enthusiasm and commitment to being the best.
Fitness and Philanthropy
Sugar Ray Leonard has a passion to help fund research and awareness for diabetes and obesity prevention. In 2009, Leonard and his wife Bernadette started the Sugar Ray Leonard Foundation to benefit this cause. The Leonard’s have always been devoted to the community and to helping those in need. In 2012, the Foundation was able to help develop and sustain Children's Hospital Los Angeles Kids N Fitness program, a community outreach program focused on reducing the rate of weight gain in overweight youth by promoting sustainable lifestyle changes that encourage healthier eating habits and more frequent physical activity. Leonard also participates in and speaks on a variety of national and international causes benefiting children's charities. He connects with audiences through the sport of boxing, fitness and philanthropy.
The Power of Being Vulnerable
Resilience in Overcoming Failure to Achieve Success
Videos
Testimonials
"“Went AMAZING. Such a nice guy. Was great energy and had a lot of laughs. Thank you and Canada so much for helping make this happen. It's going to come out great.”"
Frequently Asked Questions
How can I check Sugar Ray Leonard's availability or request a quote?
You can inquire about Sugar Ray Leonard's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.How do I book Sugar Ray Leonard for my event?
The speaker booking process typically involves the following steps: contact Key Speakers to confirm Sugar Ray Leonard's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help us improve our services and assist other clients in making informed decisions.Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.Why book Sugar Ray Leonard through Key Speakers?
We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.
Speakers Like Sugar Ray Leonard

Emmitt Smith
Emmitt Smith’s name is synonymous with success in many realms....football, family, business and philanthropy. The leadership and dedication that led him to be the NFL’s All-Time Leading Rusher is also found within his entrepreneurial and charitable spirits. Emmitt has made an impact on the NFL that few players can match at any position or in any era. Off the field, Emmitt is dedicated to helping change the lives of America’s youth through initiatives such as The Open Doors Foundation, a not-for-profit supporting organization established to build well-rounded, motivated and empowered youth. He also works with children through the Make-A-Wish Foundation, Salvation Army, and Ronald McDonald House Charities. He is the 2007 winner of Dancing With the Stars; and has partnered wtih Roger Staubach in real estate development endeavors. As a motivational speaker, Emmitt addresses the topics of leadership, teamwork, discipline and winning.
Fee Range: $40,000–$75,000
Travels From: TX

Herm Edwards
Affectionately known as the Energizer Bunny of the NFL, coach Herman Edwards is a perpetual motion machine, a breath of fresh air who uses his boundless energy and talent for combining hard work with good fun. Former ESPN analyst, NFL head coach (New York Jets '01-'05 and Kansas City Chiefs '06-'08) and player, Herm Edwards became head coach at Arizona State University in 2017. Whether it is his faith, family, or football team, Herm Edwards exudes passion in all areas of his life. Edwards has a diverse background in professional leadership, and is one of the most recognized voices in sports today. Herman is a strong proponent of being a positive role model and is one of the NFL’s most active participants in off-the-field outreach programs. In his book,You Play to Win the Game, Edwards shares the wisdom and insight he counts on to motivate and sustain himself, his team, and the thousands he has inspired.
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Darren Woodson
•Three-time Super Bowl champion and five-time Pro Bowl selection •An NFL analyst who appears on NFL Live, SportsCenter, and other ESPN platforms throughout the year •As an entrepreneur in tech, e-commerce and real estate, Darren brings lessons of the gridiron and the corner office to audiences with his signature high energy and knowledge to create a culture of excellence in your team and your business
Fee Range: $30,000–$50,000
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