Susan Packard
A Founding Visionary Network Executive Behind CNBC, HGTV, Food Network and Other Popular Cable Channels
Biography
Susan Packard is co-founder of Scripps Networks Interactive (NYSE: SNI) and former Chief Operating Officer of HGTV. She was the 2nd employee of SNI and helped to build the company to a market value of over $15 billion. SNI’s media portfolio includes popular lifestyle television brands HGTV, Food Network, DIY Network, Cooking Channel, country music network Great American Country (GAC) and the Travel Channel. Packard held a variety of senior positions during her tenure at SNI. In addition to being COO of HGTV, she created and served as president of Scripps Networks New Ventures, where she oversaw the development and launch of DIY Network, and online interactive platforms. She was also president of worldwide distribution for the Scripps cable brands. She began her cable career at HBO, then moved to NBC and was part of the start-up team for CNBC. In 1994 she joined HGTV and became Chief Operating Officer in 1995. Under Packard’s helm, HGTV became one of the fastest growing cable networks in television history. Today HGTV is available in more than 99 million U.S. homes and distributed in 175 countries and territories. She has been recognized by industry peers, colleagues and employees as an innovator, role model and mentor. She received the Woman of the Year award by Women in Cable & Telecommunications (WICT) and was profiled in Modern Visionaries, a book chronicling the contributions of women to the cable and telecommunications industry. Contemporary Economics, a high school textbook, profiled her as an entrepreneur in the field of media specialization. CableWorld magazine honored her among “The Most Influential Women in Cable” numerous times. In 2008 she was inducted into the Cable Hall of Fame. Packard was the first woman elected to serve on the board of directors of Churchill Downs, Inc. (NASDAC: CHDN), the owner and manager of the Kentucky Derby and other horseracing properties. In that capacity, she served on the Audit, Strategic Planning, and CEO Succession committees. She is active in national and local business and community affairs. She was named a College of Arts and Sciences Outstanding Alumni at Michigan State University. She is past vice chair of the board of an independent collegiate day school, and has been an advisor on job training programs for the homeless as board member of Lazarus Ventures LLC. In recognition of her outreach work, she received the E.W. Scripps William Burleigh Award for distinguished community service. She was admitted to The Committee of 200, a select group of senior women executives dedicated to inspiring future women leaders and charged with granting scholarships and doing outreach to young, aspiring business women. She is an active speaker at global business forums and at universities such as UCLA, Fordham, Carnegie Mellon, and the Darden Business School at University of Virginia. She spoke at Stanford Business School as part of SBS Executive Breakfast Briefings. In 2019 she was awarded an Honorary Doctorate in Humanities from Michigan State University. In 2020 she was invited to join Harvard Business Review’s Advisory Board, and she was also named one of the top 40 women keynote speakers by RealLeaders Susan has been commissioned and is actively teaching a form of meditation called Centering Prayer, which she incorporates into her facilitation of leadership and mindfulness retreats. She is working on certification to also teach the Enneagram, a self-knowledge tool. Her first book, New Rules of the Game, was written to help women navigate and lead in the workplace. In 2019, Penguin/Random House published Packard’s new book, Fully Human, Three Steps to Grow Your Emotional Fitness for Work, Leadership and Life. The book offers a fresh, new framework for growing one’s emotional intelligence. She lives in Knoxville, Tennessee, with her husband and two female felines named Diva and Dart. They have a son, Andrew.
Speech Topics
Emotional Fitness- How to bring positive emotions to work and build trust with others
Gamesmanship - A Work Strategy for Women
Creating Powerhouse Brands
Building Resilient Corporate Cultures
The Disciplines Around Innovation
Videos
Frequently Asked Questions
How can I check Susan Packard's availability or request a quote?
You can inquire about Susan Packard's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.How do I book Susan Packard for my event?
The speaker booking process typically involves the following steps: contact Key Speakers to confirm Susan Packard's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help us improve our services and assist other clients in making informed decisions.Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.Why book Susan Packard through Key Speakers?
We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.
Speakers Like Susan Packard
Michael Solomon
Michael R. Solomon is a highly sought-after Consumer Behavior, Customer Trends and Marketing media commentator. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, The Wall Street Journal, Adweek, Newsweek and Time. He is featured in numerous podcasts and webinars for audiences around the world. Michael is the author of many bestselling textbooks and trade books on topics including consumer behavior, marketing, advertising, retailing and social media.
Fee Range: $8,000–$20,000
Travels From: PA
Waldo Waldman
Known as “The Wingman,” Lt Col Waldo Waldman, MBA, CSP, CPAE is a highly decorated combat fighter pilot with 65 missions in Iraq and Serbia. A business consultant and executive coach, he helps organizations build collaborative cultures of trust, courage and commitment in highly competitive, rapidly changing business environments.
Fee Range: $25,000–$35,000
Travels From: GA
Scott Hamilton
Scott Hamilton is the world's most celebrated figure skater. When he was diagnosed with testicular cancer in 1997, it wasn't the first time Scott Hamilton had to overcome adversity. As a boy, he was plagued by an illness that baffled doctors and he appeared destined to remain only a spectator. When his ailment was finally diagnosed correctly, his courage and determination led him to try figure skating. He immersed himself in skating and went on to become one of its best and most recognizable athletes. Scott Hamilton is founder of the CARES Foundation (Cancer Alliance for Research, Education and Survivorship), and founded several education and survivorship programs including Chemocare.com and the 4th Angel Mentoring Program. Scott is also the founder of the Scott Hamilton Skating Academy at the Ford Ice Centers, as well as the Scott Hamilton Golf Academy.
Fee Range: $18,000–$30,000
Travels From: TN
Check Susan Packard’s Availability
Tell us about your event and we’ll be in touch shortly.