Biography
Mr. Siegl's passion for enabling new ventures managers to make good decisions is clear throughout his presentation "Right From The Start --- the global toolkit for new venture survival." This engaging keynote includes images and stories about Starbucks' surprising first decade, stories chosen specifically to prepare audiences for the challenging hurdles that new ventures almost always encounter. Energize your next conference! For corporate audiences, Mr. Siegl’s keynote "Set Your Compass on Purpose" focuses on organizational mission as a success enabler, as revealed by the amazing evolution of Starbucks mission over the past 45 years and the vital contribution made in recent years by Starbucks' corporate social responsibility (CSR) initiatives. Zev Siegl has developed six start-ups, including Starbucks Coffee and has served as consultant to the owners of 200+ new ventures and early-stage SMEs. In recent years, Mr Siegl has presented to audiences at major events in Russia, Kuwait, The United Kingdom, Hong Kong, Malaysia, South Africa and, closer to his US base in Seattle, venues in Michigan, Pennsylvania, Ohio and Washington.
Speech Topics
A Perfect Blend: Meet Starbucks’ Extraordinary First Team
Hiring the right people is no easy task, but it is crucial to sign up top talent to ensure your company’s long-term success. Was the team the started Starbucks special? They were! Learn from Co-Founder Zev Siegl about the six men and women who in 1971 built the Seattle success that eventually conquered the world. Your audience discovers that it pays to have the right partners as well as hiring and retaining the right employees to grow your business.
Memorable Branding: The Secrets Behind Starbuck’s Start-Up
For its first store in Seattle in 1971, Starbucks three founders used highly effective market positioning, perfect customer service and aggressive promotion strategies. Co-Founder Zev Siegl reveals in words and photographs the secrets behind one of the world’s most memorable and easily recognizable brands as he tells the story of Starbucks’ original marketing and how it set the stage for a global success.
Starting Starbucks: How One Company Disrupted an Entire Industry
The start-up story of what is now the world’s largest gourmet coffee company is an amazing one, packed with insights for all companies and entrepreneurs. Co-Founder Zev Siegl reveals in words and photographs the key lessons from Starbucks as a local success in Seattle that became the foundation for the totally disruptive global expansion we know today.
Videos
Frequently Asked Questions
How can I check Zev Siegel's availability or request a quote?
You can inquire about Zev Siegel's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.What is Zev Siegel's speaking fee?
The typical range for Zev Siegel's speaking fee is $18,000–$32,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Zev Siegel to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.How do I book Zev Siegel for my event?
The speaker booking process typically involves the following steps: contact Key Speakers to confirm Zev Siegel's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help us improve our services and assist other clients in making informed decisions.Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.Why book Zev Siegel through Key Speakers?
We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.
Speakers Like Zev Siegel

Matthew Luhn
Matthew Luhn has heard thousands of great ideas while working at Pixar, The Simpsons, and ILM, but how is it that some of these ideas make great movies and TV shows, while others don’t make the cut? The answer: the best innovators and directors have developed a process that focuses their team’s creativity into not only creating great ideas but also fleshing them out – something Matthew has experienced firsthand.
Fee Range: $22,500–$27,500
Travels From: CA

Kevin Harrington
An original “shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur’s Organization—Kevin Harrington has pushed past all the questions and excuses to repeatedly enjoy 100X success. His legendary work behind-the-scenes of business ventures has produced well over $5 billion in global sales, the launch of more than 500 products, and the making dozens of millionaires. Twenty of his companies have each topped $100 million in revenue
Fee Range: $30,000–$50,000
Travels From: FL

Monica Lewinsky
Monica Lewinsky is a social activist, a global public speaker, a contributing editor to Vanity Fair and a consultant. She advocates for a safer social media environment and addresses such topics as digital resilience + reputation, privacy, cultivating compassion, overcoming shame and equality. Monica’s lens for these societal issues is focused by her myriad unique and profound experiences: working in government — both in the White House and the Pentagon; the investigation that resulted from her time in Washington, D.C.; involvement in media projects as both producer and subject; as an entrepreneur and designer; and lastly, education. She address audiences worldwide on her activism work around cyberbullying and online harassment.
Fee Range: $35,000–$65,000
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