BJ Fogg

Speech Topics

• Psychology and Innovation

  When it comes to industry work, BJ seeks to leverage his strongest area: the overlap of psychology and innovation. In other words, he is most interested in projects that combine the skills of a psychologist with the ability to innovate. This approach has led to new products and patents. Combining psychology and innovation helped him to create a new academic area of research: Persuasive Technology.

• Persuasive Technology

  BJ Fogg speaks on the topic of his book, Persuasive Technology - Using Computers to Change What We Think and Do. Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion. Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices, but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric, and human-computer interaction.

• Forget Big Change, Start with a Tiny Habit

  Have you ever wondered if making small changes could make a difference? Struggling to make changes to improve your life? Dr. BJ Fogg, is the author of the bestseller, Tiny Habits: The Small Changes that Change Everything. He has researched human behavior for over 20 years at Stanford University. BJ’s theory is that “Behavior happens when Motivation, Ability, and a Prompt come together at the same moment.”

• Mobile Healthcare Technology Trends

Books

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Frequently Asked Questions

• How can I check BJ Fogg's availability or request a quote?

  You can inquire about BJ Fogg's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.
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