Edwin Fuller
President & CEO of OC Visitors Association; Former President of Marriott International
Biography
A hospitality industry leader, educator and best-selling author, Ed Fuller is President of Irvine, California-based Laguna Strategic Advisors, a global consortium that provides opportunities and services to independent providers of business consulting services. Culminating with his service as Marriott International’s President & Managing Director of International Lodging for nearly 22 years, Mr. Fuller’s distinguished, performance-driven corporate career spanned four decades. His experience included chief sales and marketing officer, global leadership as President of Marriott International, Inc., as executive in charge of crisis management, future business assessment, top-level customer relationship management, sales and marketing leadership and long-term strategy development that applied corporate philosophies, delivered on brand promise and enabled ethical decisions. His results included the creation of 80,000 new jobs worldwide, the formation and operation of 555 hotels in 73 countries, $8 billion in annual sales, and the implementation of multiple environmental, philanthropic and educational initiatives. Over the years, in addition to his business world experience, Ed Fuller has focused his energies on supporting educational and corporate social responsibility activities. An active alumnus of Boston University, he is former Vice Chairman of its Board of Overseers, former President of the University’s Alumni Association and a former Trustee. He served as Chairman of its hospitality and management school’s advisory board for 12 years, and is a member of the President’s International Advisory Board. In 1998, he received the Alumni Award, the University’s highest honor. At the University of California Irvine, he is a Trustee of the University’s Foundation and former Chairman of the Advisory Board of the Merage School of Business. He is also a member of the Chancellor’s CEO Roundtable. Since 2013, he has been an adjunct professor of Globalization in the University’s business school’s master’s program. At California State University, he serves as a member of the Chancellor’s Hospitality Management Education Board and a director of the University’s San Marcos Foundation. Since 2012, he has been an adjunct professor of Leadership at the University’s College of Hospitality in Pomona and San Diego State University. He is a former Trustee of The Prince of Wales International Business Leaders Forum; chaired the Governing Board of the International Tourism Partnership for 10 years, currently serves on the Safe Kids Worldwide Board, serves on the Althea Foundation Board, and he was formerly a Board member of the Pacific Area Travel Association Foundation and of United Way International. Ed Fuller is the President and Chief Executive Officer of the Orange County (California) Visitors’ Association. Since 2008, he has been a Commissioner for Travel & Tourism for the State of California and in 2013 joined the staff of Visit California. He became an Emeritus member of the Travel Industry Management School Advisory Board at the University of Hawaii. He also serves as Chairman and Trustee of the Sigma Alpha Epsilon Foundation. He serves as a Board Member of The Mind Research Institute in Irvine, CA. He is also a Member of the Advisory Board of the Merage Investment Group, a board member of Concord Hotels, a Director of the Federal Bureau of Investigators National Academy Associates Foundation (FBINAA), and a member of the California DMO CEO Council. His professional contributions have been lauded globally, including being presented with the University of Nevada Las Vegas 2013 Hospitality Industry Leader of the Year Award. In 2008 he was recognized and presented with the China Hotel Investment Summit Lifetime Achievement Award. In 2010, he was bestowed the Hotel Investment Forum India Aatithya Award; and in 2012, he was presented the International Hotel Investment Forum’s Lifetime Achievement Award in Berlin. Mr. Fuller served as a Captain in the U.S. Army and was awarded the Bronze Star and Army Commendation Medal for service during missions in Vietnam and Germany.
Speech Topics
Global Leadership Management
Global Hotel Industry Trends and Markets
The Global World of Business
You Can’t Lead With Your Feet On The Desk
Based on Ed’s top-selling business book. Mr. Fuller delivers real-world advice on how to connect with, manage, and do business with people in any culture, including employees, suppliers, and customers who often have root in other cultures. In this speech, he prepares you for this journey with guiding principles for avoiding missteps and for creating lasting connections crucial to every business leader: •Building relationships through mutual respect. •Earn trust quickly by delivering during a crisis. •Understand how verbal and nonverbal cues can make or break a deal. •Lead from the front and be willing to give yourself the tough jobs. •Learn the local customs and history in order to creative positive relationships. Fuller, who grew Marriott’s international business from 16 hotels in 6 countries to 400 properties in 70 countries, explains how to navigate cultural nuances and language differences, unfamiliar geography, and frustrating bureaucracy.
Videos
Books
Frequently Asked Questions
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Speakers Like Edwin Fuller

Bruce Himelstein
Recognized as one of today's foremost sales and marketing innovators, Bruce Himelstein is credited with leading the revitalization of the The Ritz-Carlton Company brand and is currently serving as Chief Marketing Officer for Loews Hotels. Himelstein was named corporate vice president of sales and marketing for The Ritz-Carlton Hotel Company in 2002, following nearly 30 years with Marriott. Over the course of the next seven years, he renewed and transformed the trusted luxury brand--both for its longtime clientele and for a new generation. Updating the image of a three-billion dollar brand and a pillar in the luxury marketplace isn't easy. Himelstein implemented remarkable new branding strategies, showcasing Ritz-Carlton in innovative ways critical for staying relevant in a rapidly changing world. Himelstein also served as president of Oceania Cruises, heading Sales & Marketing for Marriott's Senior Living Service division, and serving as a board member for Shady Grove Adventist Hospital. His experience in healthcare, coupled with hospitality, brings an exciting combination of skills and expertise to his audiences.
Fee Range: $10,000–$20,000
Travels From: FL

Jim Carroll
As a leading futurist, Jim Carroll wakes people up to the trends that will affect them, and challenges them to cope with a world that continues to witness constant, relentless, dramatic change. He is recognized for his critical thinking and business-oriented view of issues related to emerging technologies, social, consumer attitude, workplace, demographic and lifestyle issues, as well as economic and business trends. Jim's programs are delivered with his signature humor, high-level energy, deep insight and challenging observations, and are based on extensive research and customization. He has authored and co-authored some 34 other books, including the critically acclaimed books Surviving the Information Age, The Future Belongs to Those Who are FAST; Ready, Set, Done and What I Learned from Frogs in Texas: Saving Your Skin with Forward-Thinking Innovation.
Fee Range: $25,000–$30,000
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Pamela Danziger
An internationally renowned expert on the psychology of consumers, Pamela Danziger plugs marketers and retailers into the collective mindset of the consumer. Danziger specializes in the ever-changing high-end marketplace, calling on her expert knowledge of consumer psychology, behavior, and the economy, as well as her in-depth research into the trends and patterns of the American shopper. Danziger is the author of three ground-breaking books on the consumer-mindset. Her first book, Why People Buy Things They Don't Need, was called "a roadmap" for investors in the retail market by USA Today. A highly-sought after keynote speaker, Danziger has recently addressed large conference audiences, speaking in support of ideation, innovation, corporate sales and advertisers’ meetings. Pam brings a passion for data, coupled with a need to understand what drives and motivates consumers to her audiences.
Fee Range: $5,000–$10,000
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Daniel Levine
Daniel Levine is an international social trends expert with an uncanny ability to help consumer-oriented brands and businesses be more relevant, innovative and profitable. Global Trends Expert The author of over 20 bestselling books, and regularly featured in newspapers and magazines, Daniel is the Executive Director of the Avant-Guide Institute (AGI) and the hands-on leader of a huge international team of "trend-hunters" -- over 9000 spotters who track the latest ideas and experiences from around the globe. As a corporate consultant, Daniel has worked with numerous companies, brands and destinations who seek his trends expertise to help them be more relevant, innovative and profitable. Daniel is an award-winning speaker and presenter who is known for delivering highly praised keynotes for select major businesses and conferences worldwide, including World Travel Market (England), Mandarin Oriental Hotels (Worldwide), BrandMarker (Europe), International Luxury Market (France), Jumeirah (Dubai), EIBTM and others.
Fee Range: $15,000–$25,000
Travels From: NY
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