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Lisa Ford

Authority on Customer-Focused Culture; Co-author, Exceptional Customer Service

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Biography

Lisa Ford delivers what her audiences want: practical strategies combined with plenty of opportunities to laugh and relate to her examples. Her content inspires people to increase their personal, team and organization's results. Ford is a customer service expert with 20 years of experience presenting to businesses, associations and government. She presents over 100 speeches and seminars annually in the U.S. and internationally on topics of customer service, leadership, team issues and change. Ford is best known for work in the areas of customer service; she is the author of the videotape series How To Give Exceptional Customer Service, the #1 selling business tapes in the U.S. for the last three years. Ford's other videos and audiotapes include: Developing a Customer Retention Program, and Building a Customer Driven Organization: The Manager's Role and Personal Power. She has also written Exceptional Customer Service. Ford's experience includes working with many of the nation's premier organizations: SmithKline Beecham, Equitable, CSX, Viacom and Georgia Power, to name a few. Ford is a Certified Speaking Professional (CSP), an earned designation awarded by the National Speakers Association. She serves as a Board Member of the College of Arts and Sciences at the University of Tennessee, where she was named "Outstanding Alumni" and recently received a Chancellor's Citation for extraordinary service to the University. Lisa is known for designing content customized to the audience and the issues they face. Her presentations are filled with practical strategies, common sense, and memorable stories combined with enthusiasm and humor.

Speech Topics

  • Why Customer Service Is NOT Enough

    This is a presentation on why customer service alone will not lead to long term survival. Everyone has read the books, many businesses have pledged fidelity to its customers but few have implemented actions that match their attitude. And most efforts are faint hearted, gimmicky or off the mark. Today’s organization must focus on customer’s satisfaction and retention with renewed energy. This speech is a combination of content, examples and motivation. The challenge is to get customers to love your products, services and people. Lisa relates statistics, strategies and stories so the audience leaves with skills and the desire to win and keep customers.

  • Create A Customer Service-Focused Culture

    Face it–front-line customer service is a tough job. One of the biggest challenges is keeping your team inspired and motivated every day. Learn what works when it comes to inspiring exceptional service and creating loyal customers. This session will cover the environment you must create to encourage a strong, engaged team, your role in modeling the right behavior and the strategies to maintain the right service attitude. Other hands-on information includes how to hire the right team member to start, how to train staff who are emotionally equipped to handle front-line intensity, and what to discuss at team meetings to maintain momentum. Lisa will also deliver ideas on service standards, using empowerment correctly and managing today’s generation of team members.

  • Create a Culture of Engagement

    To build a business, you must have a focused and engaged team. Your team makes the difference with your customer, your daily results, growth, innovation and profitability. As a leader, your actions set the tone for a productive, upbeat and customer focused business. Employees want to be engaged, connected contributors. Lisa will deliver strategies on how you can take your business to the next level for your employees and customers. You will learn what to give employees so they can perform at extraordinary levels and how to use empowerment and recognition to create engagement. Lisa will also discuss the fundamental drivers of engagement to start doing immediately.

  • How to Lead a Team

    The competition may be able to copy your products or services, but they cannot copy your team. This session will give you the strategies that will set your team apart from the rest. The ideas covered are: how leaders guide success; what the best.organizations do; create trust to gain respect; develop operating agreements to ensure accountability; and get the team to make their own decisions. Lisa will also cover the characteristics of a successful team member and how to reward and recognize each team member to keep the motivation high and the team on track.

  • Everyday Excellence

    The best way to survive in today’s fast moving and changing workplace is to be better and smarter every day. You must examine what value you add to the organization and you team. This session covers how individuals must make a difference and increase their results daily. People will learn to understand and love change, take risks and action to make things happen. Lisa shares questions to identify what value you add and create an action plan to increase your value. You will also hear how to create your own luck and success and maintain an attitude of energy and enthusiasm. Today’s world is one where everyone must accept that we are all "self-employed". Lisa will give people a chance to laugh and learn while accepting the new reality.

Videos

Frequently Asked Questions

  • How can I check Lisa Ford's availability or request a quote?
    You can inquire about Lisa Ford's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.
  • What is Lisa Ford's speaking fee?
    The typical range for Lisa Ford's speaking fee is $10,000–$20,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Lisa Ford to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
  • What factors influence the speaker's fee?
    Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
  • Are travel expenses included in the speaker's fee?
    Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
  • How do I book Lisa Ford for my event?
    The speaker booking process typically involves the following steps: contact Key Speakers to confirm Lisa Ford's availability, fees, and any unique requirements (we can also help negotiate fees and terms); submit a firm offer to extend the invite to your speaker, with the details used to create an agreement once the speaker accepts; coordinate and finalize the terms of the booking, including contract terms and conditions; and confirm the booking by signing the contract and making the necessary payments.
  • What types of events do keynote speakers typically speak at?
    Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
  • How do I select the right keynote speaker for my event?
    When selecting a keynote speaker, consider the following factors: the speaker's expertise and knowledge relevant to your event's theme or industry; their speaking style, ability to engage the audience, and deliver impactful messages; past client testimonials, reviews, or references; and the speaker's availability and fee within your budget.
  • What are the payment terms and conditions?
    A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
  • How far in advance should I book a keynote speaker?
    It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
  • Can you help me with the logistics and technical requirements for the speaker's presentation?
    Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
  • Are there any special requirements or accommodations that need to be considered for the speaker?
    Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
  • Do keynote speakers offer customization options for their presentations?
    Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
  • Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
    Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
  • How long is a typical keynote speech?
    The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
  • Can I provide feedback or reviews about the speaker's performance?
    Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help us improve our services and assist other clients in making informed decisions.
  • Are there any discounts or special offers available for booking multiple speakers or multiple events?
    Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
  • Why book Lisa Ford through Key Speakers?
    We provide a comprehensive service that takes the guesswork out of hiring a speaker — from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event.

Speakers Like Lisa Ford

Dean Lindsay

Dean Lindsay

With over sixteen years experience helping build PROGRESS-Based Sales and Customer Service Cultures, Dean Lindsay is hailed as a 'Outstanding Thought Leader on Building Priceless Business Relationships' by Sales and Marketing Association International as well as a 'Sales-and-Networking Guru' by the Dallas Business Journal. His books, THE PROGRESS CHALLENGE and CRACKING THE NETWORKING CODE:4 Steps to Priceless Business Relationships have sold over 100,000 copies worldwide. With his refreshingly dynamic communication skills, Dean shares the important connection between sales, motivation, solid customer care and leadership. His humorously effective, down-to-earth speaking and consulting style positions ideas, recommendations, solutions, products, services — even ourselves — as progress in minds of those we wish to inspire to action. Dean believes that “progress is change but not all change is progress.”


Fee Range: $8,000–$15,000
Travels From: TX

Scott Deming

Scott Deming

Scott Deming takes his thirty plus years of business ownership, board positions, working with small, independently owned companies as well as multi-national, publicly traded corporations, employee relationship expertise, customer experience savvy, and wraps it into a comprehensive, easy to implement, and energetic program. As one national publication wrote: “Scott Deming’s customer experience process is more like the ten moral principles for great business practice and success!” Deming is an international corporate speaker, business trainer, author, and a leading authority on the topics of teamwork; successful sales techniques; brand building and creating the ultimate customer experience. Scott shows his audiences to: Communicate better. Become a stronger leader. Build a team that loves the corporate mission and sells with passion. Improve business and increase sales. Create a powerful, emotional, one-of-a-kind cult brand. Turn customers into evangelists for life. Be a marketing machine. Own your space.


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Larry Johnson

Larry Johnson

For thirty years, Larry Johnson has helped organizations build more productive and profitable working cultures through the development of strong leaders and dedicated employees. He has received rave reviews from more than150,000 business, government, and health-care professionals in every state in the union, as well as in Great Britain, China, Indonesia, Central America and Australia for his presentations on the topics of leadership, change, customer service, and honesty in business. Additionally, Larry has eight years of real life experience as a manager in health care, three years as a manager in city government, and 26 years as president of his own consulting firm.


Fee Range: $7,000–$7,500
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Ross Shafer

Ross Shafer

Ross Shafer is a 6-time Emmy Award Winning Comedian and Writer. Pretty good for pet shop manager moonlighting as a comedian. In l984, a local TV station saw him and decided to hire him as an on-air host. Ross’ unconventional style was soon spotted by the networks and he moved to Hollywood to host talk/game shows for ABC, USA, and Comedy Central. What Ross gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth (or extinction). To that end, he has written 14 H.R. training films on customer service, motivation, and leadership. He is also the author of Absolutely Necessary: Bulletproof Tactics That Will Put You in High Demand.


Fee Range: $10,000–$15,000
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